Amazon measures the seller: on-time shipments, valid tracking, cancellations and defects. If you ship yourself (FBM), your logistics must hit those numbers every day or the account suffers. Here is what must be in place.
Published · Vialog Fulfillment
On-time shipment (before the promised date), shipment confirmation with a valid tracking number, pre-fulfilment cancellation rate and order defect rate. A fixed daily cut-off, tracked carriers and real stock synced with Amazon cover all four.
See the FBA or FBM guide: best sellers in FBA, the long tail FBM from the same stock as your website, and a provider preparing FBA shipments.
Yes, with Seller Fulfilled Prime, if the provider meets the deadlines and uses carriers accepted by Amazon. Amazon runs a trial period before granting the badge.
Amazon records it in your performance metrics: late shipments and cancellations push up your rates and, if they exceed its limits, it can restrict your listings or suspend your seller account. That is why a fixed daily cut-off and synced stock matter, so you never sell anything that cannot ship on time.
Yes: with merchant fulfilment you can list your products on Amazon’s French, Italian or German stores and ship them from your stock in Spain, as long as you set realistic delivery times. From Córdoba, Europe receives within 24 hours with GLS, CTT Express and UPS Express; before starting, check each country’s VAT with your accountant.
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