The Lups, a glasses-case brand, is the example: dozens of similar colours, displays and point-of-sale material for retailers, small web orders and large B2B orders, all from the same stock.
Similar colours are told apart by code, not by eye. Point-of-sale and display SKUs exist in the catalogue even if not sold on the website, so the brand can order them for its retailers from the portal.
Single-unit web orders and retailer replenishments coexist: each with its own packaging and paperwork.
Yes; pricing is per order and per line, not by value, and packaging is chosen so shipping is as cheap as possible in each weight band.
Yes. Display stands and point-of-sale material go into the catalogue as their own SKUs even if they are not sold on your website, with their own stock and slot. When a shop needs them, you order them from the portal and they ship with the restock or separately.
By telling them apart by code, not by eye. Each colour is a SKU with its own barcode, scanned when picked from the slot and again at the packing desk before the box is closed; the catalogue is also synced with your store, so every colour has its photo.
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Shopify logistics and fulfillment
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Shall we talk about your logistics?
Tell us what you sell and how many orders you ship: you will get a proposal within one working day.